FDJ Renews NBA Partnership With ParionsSports Brand

La Franchise des Jeux (FDJ), French gaming group, strives to continue its basketball betting growth via ParionsSport brand, having renewed their NBA partnership.

The initial deal was signed in 2018 and FDJ said that building on these foundations will bolster ParionSport’s position as “a benchmark operator in France.” The deal will include a partnership for the next NBA games in France.

Building on Foundations

ParionSports NBA stakes have increased by over 40% since 2019…

…and as the 2020/21 season began recently, they are very timely with this new deal.

The brand will benefit from the exclusive image rights of the basketball league in their category as well as those of its franchises. The brand will benefit from greater visibility on the digital platforms and social networks belonging to NBA in France.

FDJ’s director of sports betting, Richard Courtois, said:

“We are particularly proud to continue this partnership alongside the NBA, the iconic world basketball league, known to all. The NBA is the epitome of basketball, the highest level of the discipline.

Our sports betting offer will gain even more visibility and our bettors, like NBA fans, will be able to enjoy unique experiences. This partnership will be a strong driver of development for our ParionsSport brand over the next few years.”

The Critical Sector

FDJ’s continuation of NBA partnership is key to their plans of making their sports betting offering available online and offline. The sports betting market is a growing one and represents 21% of the group’s 2019 stakes.

NBA’s senior director for international fantasy and gaming, Kuljeet Sindhar, said:

“We are delighted to renew and extend our partnership with FDJ, a benchmark and leader in the sports betting sector in France.

With the start of the 2020-2021 NBA season on December 22, we’re bringing together millions of NBA fans and FDJ customers across France, offering them another way to indulge their passion.”


“FDJ targets betting growth with NBA deal extension”, igamingbusiness.com, December 22nd, 2020.

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