Highlight Games Strikes Agreement with Jennings Bet

Reputable provider of virtual sports products, Highlight Games, has secured a deal with Jennings Bet to feature its SOCCERBET solutions via the platform across the operator’s retail venues in the United Kingdom.

Details of the Deal

The agreement between the two brands will be more than beneficial for both companies. Highlight SOCCERBET solutions will be delivered in the UK market for the first time. At the same time, they will be the first virtual sports games available in the country.

SOCCERBET is known for featuring some of the most exclusive events from the football league, covering matches from leading teams such as Liverpool, Manchester United, Chelsea, Manchester City, Spurs, and Arsenal.

As part of the latest deal, Jennings bet’s London store will deliver Highlight’s full product suite, including SOCCERBET in English, Italian, Turkish and Greek versions. Players will also have the possibility to select from NBA Last 60 and IIHF World Championship Hockey for more entertainment.

From the Media

Commenting on the new partnership, Co-CEO at Highlight Games, Nick Gardiner said:

“I’m delighted to announce that Highlight Games’ flagship product is now live in Jennings bet retail venues. SOCCEBET has transformed the competitive virtual sports market in Italy, and we look forward to the response from UK customers to our next generation video-based games. Featuring teams from England’s top-tier football league, SOCCERBET brings an unrivalled entertainment offering to UK LBOs.”

Managing Director at Jennings bet, Julian Knight noted:

“Jennings bet is thrilled to announce the launch of SOCCERBET in its retail estate. This game is unlike anything else in our product offering, and it is exciting to be the first operator to make it available in retail venues in the UK. We look forward to partnering with Highlight Games to deliver SOCCERBET and additional products from the portfolio to our valued customers.”


Highlight Games is a famous provider of sports betting and lottery products for the online, retail, and mobile markets. The company uses video content to deliver various products for top-tier operators in the sector. It is based in London, United Kingdom.


“Highlight Games Live With Jennings Bet, highlight-games.com, December 21, 2020.

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