How do we measure success in online gambling?

Alun Bowden on why the metrics we use to judge success or failure could prevent the industry from reaching the next level

How do we measure success in online gambling? It feels like a simple question with an even simpler answer. Money. The operator with the most money is the most successful, the operator making more money this year than they were last year is successful and any strategy that generates more money is a good one.…

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