Global sportsbook operator PointsBet has been appointed as a sports betting partner of the NBA’s Detroit Pistons. The deal gives the firm full usage of the team’s IP, marks, and logos, as well as sponsorship opportunities and brand visibility across various digital and social assets.
The announcement is bolstered by the addition of NBA champion and three-time NBA All-Star Rip Hamilton to the PointsBet team. Hamilton famously helped lead the Pistons to six straight Eastern Conference Finals appearances, back-to-back NBA Finals appearances, and the 2004 NBA title.
He will serve as a brand ambassador and the face of PointsBet’s Detroit and Michigan-based sports betting products as the company prepares for the expected launch of Michigan sports betting and online gaming.
“PointsBet is thrilled to partner with the Pistons, aligning with a first-class organization supported by particularly passionate fans,” said Johnny Aitken, PointsBet USA CEO. “We’re proud to increase our investment in the Detroit and greater Michigan sports community after joining forces with the Detroit Tigers last July.
“Michigan is a fantastic sports state, and we look forward to the opportunity to soon serve Michigan sports bettors on a personalized platform with unrivaled speed and ease of use, now alongside both the Pistons and brand ambassador Rip Hamilton – a storied champion at both the collegiate and professional levels who’s work ethic and spirited style embodies the PointsBet philosophy.”
On his new ambassadorial role, Hamilton said: “My love for Michigan and the city of Detroit is no secret. I’m incredibly excited to join the PointsBet team and help usher in the fastest, most premium sports betting experience to the best fans in sports.
“Detroit sports fans will love what PointsBet has to offer, such as an app that is specifically tailored for the teams they support, as well as the most betting options in the world, including up to 1,000 markets per NBA game. Unique product features like their Name A Bet and PointsBetting platforms are an added plus, and the PointsBet app is incredibly fast and very easy to use. What’s not to love? Get ready, Michigan – ‘Yessir’!”
In wake of the Detroit Pistons partnership, PointsBet will garner the right to limited in-game, broadcast-visible digital signage opportunities. The firm’s branding will also be displayed across Pistons.com, as well as the team’s mobile app, and Pistons social channels will regularly feature PointsBet promotions during the upcoming NBA season.