Relax secures ‘major’ UK boost via Gamesys link-up

Relax Gaming has lauded the launch of a “major UK deal” as the igaming aggregator and supplier unveils a partnership with online gaming operator Gamesys Group.

As a result of the link-up, Relax Gaming’s portfolio of slot games are now available across the operator’s online casino and bingo brands, including sites such as Jackpotjoy, Starspins, Virgin Games, Monopoly Casino and Heart Bingo.

This means players can access the supplier’s collection of third-party studio and aggregated titles, together with its proprietary portfolio which boasts games such as Money Train 2, Temple Tumble and Snake Arena.

Simon Mizzi, marketing director at Gamesys, said: “Relax Gaming has quickly made a name for itself in the UK market as a result of its popular proprietary slots, strong selection of aggregated games, and straight forward business partnerships.

“Partnering with Relax will add to the diversity of content available with titles that are proven to perform well in the UK.”

Relax Gaming’s UK market penetration has increased significantly in 2020, with the group praising “several landmark agreements” entered. Most recently the firm linked-up with Flutter Entertainment to take content to its Paddy Power and Betfair brands.

The latest integration with Gamesys increases the supplier’s reach in the UK, as well as other key European markets where the operator is active.

Daniel Eskola, Relax Gaming CCO, added: “With Gamesys’ impressive brand portfolio and reach, this partnership significantly raises our profile among players in the UK and further reinforces our footprint in Europe’s largest market.

“Our platform offers a high level of quality and variety to suit different player preferences, meeting Gamesys’ requirements for gaming content that appeals to a diverse range of customer profiles.”

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