Svenska Spel Rolls Out Responsible Gambling Campaign

One of the most established regulators in the iGaming sector, Svenska Spel, is running another responsible gambling ad campaign to show the importance of responsible gambling behavior.

The new campaign’s message is “Together we have game control,” with already two weeks in the first plan. Thanks to the new program, Svenska Spel will explain to players in an engaging way how to bring the right decision and pay attention to their betting activity.

What Was Said

Commenting on the exclusive program, Head of Marketing Communication and Activation at Svenska Spel, Anna Ekström said:

“We need to become better at telling about all the good we do to help our customers keep track of their gambling. For an overwhelming majority in Sweden, gambling is somewhat positive, but we see that risk gambling has increased during the fourth quarter of this year, and when we now go into a Christmas holiday where gambling often increases, then it is extra important to keep track.”

Communications manager at Svenska Spel, André Lindgrensaid noted:

“By showing how easy and fast you can test if you are at risk with your gambling, we now want more people to test their gambling behavior. As part of the campaign, we, therefore, want to visualize how fast it goes. There are several tests available on our website.”

More About Regulator

Svenska Spel is one of the most reputable authorities in the sector, responsible for the Swedish gambling market. It delivers safe and exciting gaming products that break the rules of ordinary gameplay. Svenska Spel stands behind famous brands such as Lotto, Triss, Stryktipset, and Oddset and runs several international casinos with different gaming options such as blackjack, roulette, and poker. The brand also holds some restaurants and a bingo hall with powerful Vegas machines.

The Swedish regulatory authority has been in the market since 1997, after the merger between Tipstjänst and the Money Lottery. It employs more than 2000 individuals and sponsors some of the biggest sports verticals such as football, ice hockey, handball, esports, and more.


“Svenska Spel Launches New Responsible Gambling Ad Campaign”,, December 22, 2020.

Latest posts